Fan Engagement: The New Normal

By Ed Mullen

The sports industry is growing by leaps and bounds, and 2020 is the year to engage your fans on a new level of interaction, fun and new functionality, giving your team and ownership group a new reason to cheer.

Fan interaction is one of the keys to a core business foundation. Creating a level of satisfaction and comfort to your fan base is a vital part of keeping your business thriving.

My experience after visiting hundreds of stadiums and arenas over the past decade and receiving some tremendous feedback from our professional, amateur and college teams has enabled Stadium 1 to create a winning combination. The blend of promoting our fan engagement App, a fun and useful tool, with the technology to make it simple and easy to engage the public seals the deal on fan intervention. It connects them to our custom-designed loyalty program, which engages them through dollars they directly spend in your stadium or arena. The concept has proven to be a big success for fans and ownership.

This intuitive platform from Stadium 1 now gives management the ability to understand how to extract fan data, with their spending habits linked into a strong CRM database. This is part of our one platform approach to promote our fan-engagement program as a component, procuring important meaningful data that can be used by your team.

In short, Stadium 1 has learned to engage fans with extremely interactive software and creative App tools that help the fan purchase more at your venue.

In summary: fan interaction though a fan app represents the next generation of computing for sport teams and sports technology. These systems are here today, and between fan raffles, food ordering and in-game prizes, the ownership group is the real winner in this high-stakes tech game. However, there is only one system that combines all these interactions and integrates it all into another dimension of computing on unique point-to-point platform for hardware and software–and that is Stadium1.

Stadium 1 was designed specifically for stadium and operations, born online and created from the ground up with the most advanced cloud-based software programming technology tools, designed by a team owner with a world-class technology background. Stadium 1 exists in the market today with tools that can help teams increase revenues, reduce theft and waste. The integrated management suite links all departments into a real-time system so ownership can make more informed pre-game, in-game and post-game decisions based on integrated technology. 

If you want more information on how Stadium 1 can meet and exceed your venue needs with an integrated management system complete with state-of-the-art POS terminals, or if you are a Stadium1 customer and want more information on the full line of Stadium 1 functionality, contact Ed Mullen at ed.mullen@stadium1.com or call 561-704-1414.

About the author — Ed Mullen is a recognized nationally invited speaker, author and performs educational software seminars on sports technology nationwide. He has managed and implemented thousands of computer and software systems into sports venues worldwide. His passion and understanding of Stadium 1 client’s, their goals and objectives enables Ed and his team to develop, market, and implement these unique sets of software services. These results are meeting the needs of his customers, allowing them to maximize their full revenue potential.

Tennessee Smokies

"It has been a pleasure working with Stadium 1 over the past two seasons. As we continue to grow, and expand our operation, Stadium 1 has been there with support and insight along the way. We have a better handle on our operation thanks to Stadium 1."

Chris Allen - President & Chief Operating Officer
Tennessee Smokies

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